Carefully crafted and well-researched scents can act as growth catalysts and thus developing an olfactory logo for a brand can be a powerful addition to any marketing toolkit.
Visual advertisements have a reduced impact because people are bombarded with these everyday. The sense of smell, however, has barely been explored to affect consumer behavior and interaction.
When you can influence emotional responses, you can can entice consumers to stay longer, shop longer and purchase more.
SIGNATURE SCENT &
BRAND IDENTITY
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Embody a brand’s personality into a tailor-made scent
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Express brand identity to resonate with customers through a unique channel
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Increase brand recall and loyalty while creating a consistency across multiple touchpoints
ENHANCED EXPERIENCE
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Create a holistic and appealing sensory experience
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Foster emotional connections, triggering positive associations and nostalgia
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Increase time lingering and browsing, potentially leading to higher spends and more conversions
PURPOSEFUL
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Directly affect mood, attention span, appetite and memory
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Mask foul or unwanted odours
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Influence psychology and behaviour through Aromachology, a new-age science
An average person is 100 times more likely to remember a smell as compared to something seen, heard or touched.
How We Work
1. CONSULTATION
We understand your requirements, purpose, vision and space to craft a scent marketing strategy for your brand.
2. CONCEPTUALISATION
We craft an array of tailor-made scents which are presented for assessment and shortlisting.
3. TRIALS
We develop trial quantities for your shortlisted scents based on the intended use (diffusers, sprays, candles etc.)
4. IMPLEMENTATION
We deliver your bespoke scent marketing solution to level-up your identity and brand experience.
